Our Commitment

Herschend Family Entertainment is dedicated to creating and sustaining welcoming destinations filled with adventure and memory-making fun. Governed by an outside board of directors, HFE has been family-owned and operated since our inception. And, it’s always been our goal to have each and every guest leave with two things: a smile and a deeper connection with each other.

Our Mission

Creating Memories Worth Repeating®

Our Values

We Greatly Exceed Guests’ Expectations

  • With distinctive themed entertaining experiences for every member of the family
  • With genuinely friendly caring people who take pride in what they do

We Serve Others

  • By working as a team and empowering each other
  • By being patient, kind, humble, respectful, selfless, forgiving, honest and committed

We Create Emotional Connections

  • By treating guests like a member of our family
  • By providing shared-experiences that bring families closer together

We Constantly Improve

  • By adapting to our guests’ changing expectations
  • By managing safety, security, risks and resources
  • By investing in people and products to produce growth and provide a reasonable return on our investment

All in a Manner Consistent with Christian Values and Ethics