Information We Collect
We collect both Personally Identifiable Information and Non-Personally Identifiable Information. "Personally Identifiable Information" may be collected through and include the types of information described as Registration Information, Personal Site Use Information, and Personal Social Networking Information.
We use both Personally Identifiable Information and Non-Personally Identifiable Information collected through the Sites to learn more about how our visitors use the Sites and to measure areas of interest. This allows us to build features and functionality that will enhance your experience and to identify, incorporate or integrate certain third party services or solutions that may enhance your experience on the Sites.
Non-Personally Identifiable Information
We can only read cookies from our own Sites. You may choose to disable cookies in your browser. If you choose to disable cookies, you can still access many of the pages within the Sites.
We may use the services of third parties to collect and use anonymous information about your visits to and interactions with our website through the use of technologies such as cookies to personalize advertisements for goods and services. To learn more, or to opt-out of receiving online display advertisements tailored to your interests by our third party partners, visit the Network Advertising Initiative at www.networkadvertising.org/choices.
Personally Identifiable Information
Personal Site Use Information. We may use software and other technology to gather Personally Identifiable Information about services you request and the various pages that you visit within the Sites in order to customize your experience and to gather marketing information. We refer to this Personally Identifiable Information as "Personal Site Use Information," which we may use together with your Registration Information to better understand your needs, to adjust the Sites to your personal preferences, to send to you via e-mail or postal mail newsletters, new product announcements, coupons, new features of the Sites or other information about our business partners that we feel may be of value to you, and for other similar business purposes. In order for us to deliver materials to you, we may need to provide your name and e-mail address to our service providers who supply this e-mail service to us. We may also use a third party vendor to authenticate and validate Personal Site Use Information you provide to us. In that case, the vendor will merge your Personal Site Use Information with information provided by the vendor for our internal marketing purposes, or we may merge your Personal Site Use Information with data that has been provided to us by the vendor. The Personal Site Use Information you provide may be combined with marketing research from internal and external sources in order to determine shopping and informational preferences. We may use third-party services to compile data and to facilitate targeted communications. These communications may be sent to you via display content on our Sites (such as links to articles, coupons or other information) or via emails, text or ground mail sent by us or by other businesses to you referencing products or services that our research indicates may be geared to your interests. In addition to marketing research service providers, we may share your Personal Site Use Information with our business partners as described below under the heading "Sharing Personally Identifiable Information."
Personal Social Networking Information. If you participate in our social networking features, in addition to providing Registration Information and Personal Site Use Information, you may also provide other Personally Identifiable Information regarding your interests, hobbies, activities, geographic location(s), likes and dislikes. We may also collect Personally Identifiable Information about you that we receive from other users, such as data that is generated when another user tags you in a photo, video, or place, provides details about you, or indicates a relationship with you or from other Personally Identifiable Information that becomes available to us during user to user online sessions. We may keep track of transactions and connections that you make, applications that you use, feedback that you give to others, content that you provide or upload, and other actions that you take on the Sites during your use of the Sites' services, programs and features. We may also use importer tools that will collect e-mail addresses of people you know so that you can add them to your contacts. Additionally, applications or web sites that you use through our social networking platform may be designed to automatically transmit to us Personally Identifiable Information about actions you take. Advertising partners may tell us how you, as a user, responded to the ads you viewed on our Sites (or how you acted if you did not view certain advertising on our Sites). This data sharing, commonly known as "conversion tracking," helps us measure our advertising effectiveness and improve the quality of the advertisements you see. We may also receive information about whether or not you've seen or interacted with certain ads on other sites in order to measure the effectiveness of those ads. All of the inform Personally Identifiable Information gathered by the means described in this paragraph is considered "Personal Social Networking Information."
We may use Personal Social Networking Information to customize your interactions and to offer you via on-Site advertisements, e-mail, texts, or postal mail newsletters, product announcements, coupons, new features of the Sites or other information about our business partners that we feel may be of value to you, and for other similar business purposes. In order for us to deliver materials to you, we may need to provide your name, e-mail address and/or phone number to our service providers who supply e-mail or text services to us. We may also use a third party vendor to authenticate and validate Personal Social Networking Information you provide or that is provided to us. In that case, the vendor may merge your Personal Social Networking Information with data provided by the vendor for our internal marketing purposes, or we may merge your Personal Social Networking Information with data that has been provided to us by the vendor. The Personal Social Networking Information you provide may be combined with marketing research from internal and external sources in order to determine shopping and informational preferences. We may use third-party services to facilitate targeted communications intended to be geared to your interests. In addition to marketing research service providers, we may share your Personal Social Networking Information with our business partners as described below under the heading "Sharing Personally Identifiable Information."
Protection of Personally Identifiable Information
We may upload, process, catalog, and merge various types of Personally Identifiable Information collected through the Sites and store that Personally Identifiable Information in one or more databases located on secured servers behind our firewall. These databases are located in the United States. By using the Sites, you agree to the transfer, collection, processing, and use of your Personally Identifiable Information by or through the Sites. Some of the Personally Identifiable Information you may enter on our Sites may be transmitted securely via Secure Sockets Layer (SSL), 128 bit encryption services. Pages utilizing this technology will have URLs that start with HTTPS instead of HTTP. We also have a managed firewall in front of the Sites which protects data stored behind the firewall.
Sharing Personally Identifiable Information
In addition to the above uses, your Registration Information, Personal Site Use Information, and Personal Social Networking Information may be shared with selected third party product or service providers with whom we partner. By sharing Personally Identifiable Information, our business partners may provide you with written or electronic product offers that may be of interest to you. In certain instances you will have an opportunity to limit this sharing at the time the Personally Identifiable Information is collected.
Limiting the Sharing of Personally Identifiable Information
You are not required to register an Account, and therefore you are not required to submit any Registration Information. Accordingly, if you would like to limit our access your Personally Identifiable Information please do not register, in which case you may not have access to certain features of this Site.
If you sign up for an electronic newsletter, e-mail, texts or periodic correspondence from us, each message will include instructions on how to "unsubscribe" from that correspondence list.
Children's Privacy IF YOU ARE UNDER 18 YEARS OLD, PLEASE READ THIS MESSAGE WITH YOUR PARENTS BEFORE YOU VISIT OUR SITES. PLEASE ASK QUESTIONS ABOUT ANYTHING ON THE SITES THAT YOU DO NOT UNDERSTAND. IF YOU ARE UNDER AGE 13, YOUR PARENT MUST PROVIDE PERMISSION BEFORE YOU SUBMIT ANY INFORMATION ABOUT YOURSELF ON THE SITES. IF YOU ARE THE PARENT OF A MINOR WHO IS USING THE SITES, PLEASE READ THIS MESSAGE IN ITS ENTIRETY AND NOTIFY US IF YOU HAVE QUESTIONS.
The Sites comply with the Children's Online Privacy Protection Act ("COPPA"). We do not collect personal information online from children under 13 without their parent's or legal guardian's consent. Please note that children may visit the many educational and informational pages on our Sites as a non-interactive observer without being required to disclose any Personally Identifiable Information. Users of all ages can visit educational and informational pages, social networking pages, and interactive pages of our Sites to learn about various outdoor activities, play games, chat with friends, and participate in other activities. If a child under 13 desires to participate in interactive portions of the Sites he or she will be required to provide certain Personally Identifiable Information, as described; however, we will not permit a child under 13 to access those pages without the written consent of his or her parent or guardian. Please see the Sections below titled "Registration of Children Under 13" and "Use, Collection and Restriction of Personally Identifiable Information of Children Under 13" for more details. If we receive the parent's or guardian's consent, we will only collect Personally Identifiable Information from a child under 13 that is absolutely and reasonably necessary for that child to participate in the interactive features for which the parent or guardian has granted consent. We also have pages where a user over the age of 18 can purchase products or services from our retail partners. Note that you must be age 18 or older to make any of these purchases. If you are under age 18 and wish to purchase products or services, you must ask your parent or guardian to do so on your behalf.
Registration of Children Under 13
Use, Collection and Restriction of Personally Identifiable Information of Children Under 13
As part of our compliance with the COPPA rules and regulations, once a child under 13 is registered as a Site user, parents or guardians have the right, at any time, to review the Personally Identifiable Information we have collected online from their child, request deletion of some or all of the Personally Identifiable Information, request the correction of factual errors in such Personally Identifiable Information, revoke future access to the interactive Site features, or refuse to allow further collection or use by us of Personally Identifiable Information by contacting us directly via the mailing address and/or fax number we have provided in our initial contact letter or through the "Questions?" section of the Sites. Please note that in order to protect you and your child's privacy and security, we will take reasonable steps to verify your identity before granting you access to the Personally Identifiable Information that we collect and maintain about you or your child. If a parent or guardian asks us to delete their child's Personally Identifiable Information from our marketing database, we may have to remove that child's access to certain interactive activities and portions of our Sites.
We encourage parents to go online with their children, to identify privacy policies for their children, and to instruct their children to refrain from disclosing any Personally Identifiable Information on the Internet (including their name, address, phone number, or name of school), unless supervised by a parent or responsible adult. Parents and guardians should understand the sites their children visit, monitor those sites for appropriate content, and confirm that those sites' privacy policies are consistent with COPPA. There are parental control protections (such as computer hardware, software, or filtering services) are commercially available that may assist you in limiting access to material that is harmful to minors. Information identifying current providers of such protections is available at the American Links Up web site, http://www.netparents.org. If you have questions regarding children's privacy on the Sites, please contact us through the Contact Us page or, if you are a parent or guardian of a child requesting an Account you may also contact us via the mailing address or fax number provided to you.
Your California Privacy Rights
If you are a California resident, you have the right to receive: a) information identifying any third party company(ies) to whom we may have disclosed, within the previous calendar year, your Personally Identifiable Information for that company's direct marketing purposes; and b) a description of the categories of Personally Identifiable Information disclosed. To obtain such information, please email your request to email@example.com.
Physical Addresses for Sites
2700 Dollywood Parks Blvd.
Pigeon Forge, TN 37863
Silver Dollar City
399 Silver Dollar City Parkway
Branson, MO 65616
Stone Mountain Park
1000 Robert E. Lee Blvd
Stone Mountain, GA 30083
1 Riverside Drive
Camden, NJ 08103
One Aquarium Way
Newport, KY 41071