Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with 49 leading attractions and immersive experiences that reach audiences worldwide.
While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.
We're proud to love in all we do, every day—caring for each other, welcoming our guests with warmth, and making a positive difference in our communities.
For more information about our newly acquired Palace Entertainment properties, visit www.palaceentertainment.com.
From award-winning destinations, theme parks, aquariums, and resorts to immersive content, live entertainment, and off-road adventures – there’s something for the whole family.
The heart of our success has long been the world-renowned hospitality that’s rooted in our DNA. It's a culture that blends our Leading with Love ethos and our shared purpose to create real impact and joy that's shared by all.
Our story began in 1953 when a family from Chicago took a road trip to the Missouri Ozarks and fell in love with a cave.
Our brands are on a mission to create real impact and joy that makes the world a better place.
It's really that simple. We want folks who love having a good time and love to make sure that our guests do the same.
Work With Us
A tidal wave of color is set to wash over Adventure Aquarium! This completely new exhibit will offer an immersive, colorful experience designed to engage and inspire, inviting guests to dive deeper into the colors and wonders of ocean life.
Inspired by Dolly Parton's epic career and trailblazing spirit, Dolly Parton's SongTeller Hotel in Nashville is as unique as the global icon herself. Dolly welcomes guests to a place where they can Love Every Moment; it is a place to unplug, to connect with loved ones and to be entertained.
Nestled in the Ozark Mountains overlooking Table Rock Lake, the Silver Dollar City Resort will redefine how families vacation in America’s Heartland. The 262-room retreat opens in late 2026, delivering renowned hospitality, premium amenities and exclusive access to the award-winning Silver Dollar City theme park.
