Herschend has been Bringing Families Closer Together by Creating Memories Worth Repeating® for 75 years. We're the world’s largest family-owned themed attractions company, with 12,000+ passionate employees (hosts) collectively entertaining 15 million families each year. Our portfolio of more than two dozen wholesome family entertainment brands across North America includes iconic award-winning destinations such as Dollywood® Parks & Resorts, Silver Dollar City® Company Adventure Aquarium®, Callaway Resort & Gardens®, Kentucky Kingdom®, Newport Aquarium®, The Vancouver Aquarium® and Wild Adventures®. In addition to premier themed attractions, we're proud to steward the World-Famous Harlem Globetrotters® legacy and provide immersive content and experiences through our Herschend Entertainment Studios® and Pink Adventure Tours® brands.
From award-winning destinations, theme parks, aquariums, and resorts to immersive content, live entertainment, and off-road adventures – there’s something for the whole family.
The heart of our success has long been the world-renowned hospitality that’s rooted in our DNA. It's a culture that blends our Leading with Love ethos and our shared purpose to create real impact and joy that's shared by all.
Our story began in 1953 when a family from Chicago took a road trip to the Missouri Ozarks and fell in love with a cave.
Our brands are on a mission to create real impact and joy that makes the world a better place.
It's really that simple. We want folks who love having a good time and love to make sure that our guests do the same.
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Wild Adventures is expanding Water’s Edge, the ultimate lakeside boardwalk and entertainment hotspot, with even more ways for families to laugh, play, and make memories together. The new area will be packed with excitement with three brand-new family rides, up-close animal encounters, classic midway games, delicious bites, and all the creature comforts you need.
This 2025 Season, beauty and fun times abound with the introduction of the all-new Discovery Meadow - a perpetual garden party with a Kentucky twist. This new land invites all generations to experience the beauty of Kentucky in a festively charming place buzzing with activity. Featuring three new rides, two new dining venues, new characters and more, it’s where families leave their everyday worlds behind and enter a place where happiness is always in bloom.
Newport Aquarium will open its highly anticipated new exhibit, Jellies: Go with the Flow on March 21, just in time for spring break. The new exhibit, Jellies: Go with the Flow, immerses guests in the graceful, ethereal world of these ancient marine wonders. From glowing bioluminescence to stunning, trailing tentacles, visitors will discover how jellyfish move, survive and shape ocean ecosystems—all while embracing the beauty of nature.
