About Us

In the early 1950s, the Herschend family and 17 hosts – grew a small cave tour operation in the Ozark Mountains foothills into a thriving family business. Today, Herschend is the world’s largest family-owned themed attractions company, with 12,000+ passionate hosts collectively entertaining 15 million families every year. The company is independently operated with a majority-independent board of directors.

The heart of Herschend’s success has long been the world-renowned hospitality that’s rooted in our DNA. We call it Heartspitality. It’s a unique culture that blends our ethos of Leading with Love and our purpose of Bringing Families Closer Together by Creating Memories Worth Repeating® to create real impact and joy that spreads through our hosts to our guests and out into our communities.

Herschend’s portfolio of more than two dozen wholesome family entertainment brands across North America includes iconic award-winning destinations such as Dollywood® Parks & Resorts, Silver Dollar City Attractions®, Adventure Aquarium®, Callaway Resort & Gardens®, Kentucky Kingdom®, Newport Aquarium®, The Vancouver Aquarium® and Wild Adventures®. In addition to its premier themed attractions, Herschend is proud to steward the World-Famous Harlem Globetrotters® legacy and provide immersive content and experiences through our Herschend Entertainment Studios® and Pink Adventure Tours® brands.

Our Commitment

Herschend Family Entertainment is dedicated to creating and sustaining welcoming destinations filled with adventure and memory-making fun. Governed by an outside board of directors, HFE has been family-owned and operated since our inception. And, it’s always been our goal to have each and every guest leave with two things: a smile and a deeper connection with each other.

Our Vision & Mission

Bringing Families Closer Together By Creating Memories Worth Repeating®

Our Values

We Greatly Exceed Guests’ Expectations

  • With distinctive themed entertaining experiences for every member of the family
  • With genuinely friendly caring people who take pride in what they do

We Serve Others

  • By working as a team and empowering each other
  • By being accountable to our guests, each other and the communities we serve
  • By Leading with Love; being Patient, Kind, Humble, Respectful, Trusting, Unselfish, Forgiving, Truthful and Dedicated

We Create Emotional Connections

  • By treating guests like a member of our family
  • By providing shared-experiences that bring families closer together

We Constantly Improve

  • By adapting to our guests’ changing expectations
  • By managing safety, security, risks and resources
  • By investing in people and products to produce growth and provide a reasonable return on our investment

All in a Manner Consistent with Christian Values and Ethics

Herschend Family Entertainment Herschend Family Entertainment