December 2023 | Herschend Enterprise Newsletter December 2023 | Herschend Enterprise Newsletter
Share It Forward | Winter Assistance Share It Forward | Winter Assistance

Share It Forward: Winter Assistance is Available

Share It Forward understands that the winter months can be challenging for many households. That’s why hardship requests are considered throughout the year, even if your property is closed for the season.

Should you need assistance, you may submit an application using the “Request Assistance” button below. Please reach out via these resources if you have any questions:

  • Email Share It Forward at
  • Call Share It Forward at 678-993-1990
  • Contact your property’s Human Resources office

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Property News

Herschend Happenings

Silver Dollar City

Silver Bells and Coaster Farewells

Fire In The Hole’s last ride will take place when The City closes on December 30. Guests lined up this holiday season to be one of the last riders on this historic indoor coaster and enjoy special Fire in the Hole-inspired holiday treats.

The new Fire in the Hole attraction is inspired by the original and will open next spring. Take a behind-the-scenes sneak peek of The City’s Citizens, creating the new ride's final scene.

Kentucky Kingdom & Hurricane Bay

Laughing all the Way

The annual Kentucky Kingdom white elephant party is a highly anticipated event that adds a touch of whimsy and camaraderie to the office. The team gathered to exchange quirky and humorous gifts, which ranged from Tide Pods to Squishmellows, all wrapped in festive and imaginative packaging. Laughter filled the air as each participant selected a mysterious gift and unveiled its contents.

The white elephant party fosters a sense of unity among the team, providing a lighthearted break post-season and allowing everyone to share a good-natured moment together. It's a delightful tradition that brings joy and creates lasting memories that linger long after the last gift is unwrapped.

Kentucky Kingdom & Hurricane Bay Team Kentucky Kingdom & Hurricane Bay Team

Vancouver Aquarium

Making Spirits Bright

This holiday season, the Vancouver Aquarium’s generosity is one for the record books.

In November, team members at the Vancouver Aquarium helped the BC Professional Fire Fighters’ Burn Fund by hosting its second annual "Burn Fund Friday” – a day where 100% of general gate admissions would be donated. Due to the generous contributions from guests and hosts, the Aquarium raised nearly $58,000 for the BC Professional Fire Fighters Burn Fund.

The aquarium also held a toy drive with more than 1,000 stuffed toys donated to the Lower Mainland Christmas Bureau. Lastly, the retail team recently hosted a special sale of excess inventory to benefit single mothers through Moms2Moms and Mamas for Mamas. The event raised $1,225, which was shared between these two deserving local charities.

Newport Aquarium

A Holiday To Remember

This year is the 21st year of Scuba Santa at Newport Aquarium. This beloved underwater experience has been a memory worth repeating for the Miller family, who have made it an annual tradition.

Steve Miller and his family visited Newport Aquarium 20 years ago and took a photo with Scuba Santa. “Little did we know that a family tradition was born,” says Steve. Since that day, the Millers have visited the aquarium every Christmas Eve to get a picture with Scuba Santa before he returns to the North Pole.

Dollywood Theme Park | Best Customer Service Dollywood Theme Park | Best Customer Service

Dollywood Parks & Resorts

Gifting Joy to the World

A common refrain from the majority of Dollywood guests after a visit to the award-winning park is that the attentiveness and customer service provided by hosts at the Smoky Mountain destination are among the best anywhere. A new customer service-oriented list created by Forbes echoes that sentiment, with Dollywood in the top 1% (#27) of more than 3,000 rated brands.

Forbes’ Best Customer Service 2024 list was created in collaboration with HundredX, a data analytics company focused on customer insights. The rankings were determined after a year-long online survey of more than 200,000 people in the United States. Respondents provided 4.2 million ratings for over 3,000 brands across several industry sectors. The list includes retail stores and car companies to hospitality businesses, insurance carriers, and credit card companies.

“Customer service and the guest experience are at the heart of every decision we make. In fact, we don’t call those who visit our park ‘customers’ or ‘visitors.’ We call them ‘guests,’ because we want to treat them with the same respect and care as if they were visiting us in our own homes,” said The Dollywood Company President Eugene Naughton. Additionally, we call our employees ‘hosts’ for the same reason. It is the job of every single person on our team to host our guests in a warm and welcoming way. Our ultimate goal is for guests to leave us feeling like a valued part of the Dollywood family.”

Pink Jeep

A Wreath for Every Hero

Pink Jeep was proud to support National Wreaths Across America Day on December 16, donating 20 wreaths to be placed in honor of U.S. servicemembers laid in rest at the Southern Nevada Veterans Memorial Cemetery. Several Jeep tour guides and team members participated in the wreath-laying ceremony.

In the last 15 years, WAA has grown by leaps and bounds, with over 3,700 participating locations nationwide, more than 6,000 sponsorship groups, and in 2022, placed over 2.7 million wreaths in total—all in the mission to Remember the fallen; Honor those who serve (and their families); and Teach the next generation the value of freedom.

Harlem Globetrotters

Home for the Holidays

The Harlem Globetrotters "Too Tall” Winston and "Wham” Middleton thank District of Columbia National Guard members while also participating in a holiday meal distribution during an Operation Homefront ‘Holiday Meals for Military’ event at the D.C. Armory last month. Operation Homefront provides programs designed to build strong, stable, and secure military families.

Wild Adventures

It's Giving Season At Wild Adventures!

To support the community and local families in need, Wild Adventures has chosen a few ways to give back. The park has partnered with the Greater Valdosta United Way to present the Christmas Tree Forest, a festive installation featuring images of GVUW Impact Partner Nonprofits in action paired with information about each organization to help raise awareness and funds for the local nonprofits. Wild Adventures also partnered with the Second Harvest of South Georgia and the local Toys for Tots, offering guests discounted admission for bringing donations of food and toys for local families in need.

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