Herschend Hits the Road for US Travel Association’s IPW Chicago

In June, Herschend made its debut at the U.S. Travel Association’s IPW Trade Show in Chicago—one of the largest and most influential travel conferences in the world. With over 5,000 attendees, the event brought together journalists, tour operators, and travel buyers from across the United States and around the world. And for the first time, we were there to share more about our purpose-driven brands anchored by family fun, timeless experiences, and a unique culture of Heartspitality.

This year’s IPW presented a powerful opportunity to build awareness with U.S.-based travel media, group travel planners, and domestic tour operators who help families choose their next destination. And while most visitors are still planning road trips closer to home, we also expect to welcome international travelers from around the world, many of whom were introduced to Herschend for the very first time at this show.

With families seeking meaningful, values-driven destinations now more than ever, our message resonated. Whether it’s a local getaway or a cross-country journey, Herschend offers memories worth repeating. And now, more people know our name and our promise.