Herschend’s CEO Talks with Bloomberg TV

From Branson to Bloomberg: Telling Our Story on a National Stage

We recently had the opportunity to introduce Herschend’s story to a national audience—and we did it the Herschend way: with authenticity, heart, and a little bit of fun.

On June 20, our CEO, Andrew Wexler, appeared on Wall Street Week with Scarlet Fu, one of Bloomberg TV’s flagship business programs. The interview, filmed at Silver Dollar City, was part of a segment exploring the role of intellectual property in themed entertainment. Andrew and Scarlet toured Marvel Cave, rode Fire in the Hole, and sat down for what turned into an hour-long conversation. The crew also spoke with a longtime host and a devoted season passholder family who brought their own heartfelt perspectives to what makes Herschend so special.